Analysis of Kiko Gift Card Program - GCR EP15

In this episode, we dive into the world of Kiko Milano — the Italian beauty brand that made trend-driven cosmetics accessible to everyone. With over 1,100 stores and a mobile-first e-commerce strategy, Kiko has built a powerhouse brand… yet one growth lever remains underused: its gift card. Why doesn’t Kiko appear on searches like “beauty gift card”? And how can a gift card become a true business driver for acquisition, loyalty, and B2B growth? David and Emilie break down Kiko’s gift-card strategy through: Online visibility (SEO/SEA) The purchase and payment journey The recipient experience And the untapped B2B & B2B2C potential Expect data, insights, and concrete takeaways to help brands turn their gift cards into a high-performing omnichannel revenue stream. A must-listen episode to understand why a gift card isn’t a product — it’s a payment instrument… and how Kiko could play the right strategy to win the game. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.