AI Agents: The New Decision-Making Layer in Commerce

If your customer delegates their next purchase to an AI tomorrow, will your brand still be recommended? That's the question Laetitia Lamari, co-founder of Le Café de l'e-commerce, wants every marketer in her Marketing Reset session to walk out with. In this episode, Laetitia explains why AI agents aren't just another marketing channel: they're becoming a new decision-making layer between brands and customers. We talk about the shift from an attention economy to a recommendation economy, why AI is turning into an intermediary that consumers may end up trusting more than brands themselves, and what founders and marketing leaders stand to lose — and gain — by handing over some of that control. Laetitia also shares her own AI toolstack (ChatGPT, Perplexity, NotebookLM, Gen Spark), the book that shaped how she thinks about AI and power, and a very human story about the day her bank's AI made a costly mistake — and got fired for it. Laetitia Lamari will be speaking live at Marketing Reset on December 2nd in Paris, with the session "Your Next Customer Won't Be Human: How AI Agents Are Rewriting Commerce." A conversation for anyone building AI marketing strategy in commerce and retail right now. Mentioned in this episode: Technopolitique — Asma Mhalla ( https://en.wikipedia.org/wiki/Asma_Mhalla ) Roxanne Laigle, CEO & co-fondatrice de Lemrock Le Café des Femmes de l'e-commerce — le second podcast de Laetitia Lamari Outils IA cités : ChatGPT, Perplexity, NotebookLM, Gen Spark Marketing Reset — https://marketingreset.ai/ (2 décembre, Paris) 🎧 Listen to Techlipstick | The AI Answer on your favorite audio platform👥 Join us at Marketing Reset: https://marketingreset.ai/ 📩 Contact on LinkedIn: https://www.linkedin.com/in/aurelie-giard-stratege-geo/ 🌐 Website: https://aureliegiard.com Chapters 00:00 AI: The New Decision Layer00:27 Meet Laetitia Lamari01:14 Why Marketing Reset, Why Now02:10 Your Next Customer Won't Be Human03:44 AI's Real Impact On Marketing04:47 Attention Economy To Recommendation Economy06:39 What Brands Are Losing08:00 Book Pick: Technopolitique09:50 AI Agents Running The Economy11:49 Commerce Built For Agents12:51 Woman To Watch: Roxanne Laigle14:58 Laetitia's AI Tool Stack17:55 Personalizing At AI Speed19:00 Fascinated, Bored, Searching For Balance21:16 When My Bank's AI Failed Me