The Art of Building Brands | Benjamin Diedering

Benjamin Detering is the founder and CEO of BDX Media, a content and video agency with offices in Leipzig, Los Angeles, and New York, and the creator of The New Trend Society, a global community for founders, creators, and marketers. He studied math and was headed for a teaching career in Germany before photography turned into something else entirely. In this episode, Benjamin and Kanika discuss what gives a brand feeling, why he walked away from an established agency to start over in Los Angeles, and what the city taught him in his first year there. They also get into building community through real-world experiences, running a creative team across a nine-hour time difference, and what he tells entrepreneurs who are thinking about taking that first step. Timestamps: 01:14 - From Math to Photography 03:04 - Moving to Los Angeles 08:02 - Obsession and Proving Craft 09:17 - Network and Support 12:07 - Defining Love Brands 19:00 - Social Content Builds Community 22:01 - IRL Experiences Come Back 24:35 - Remote Team 29:18 - Systems To Avoid Mistakes 30:26 - New Trend Society Origins 33:21 - International Expansion Mindset 37:23 - Missing Germany And LA Scale 39:26 - EO Leadership Growth 43:10 - Leading EO As President Links: Benjamin's LinkedIn: https://www.linkedin.com/in/benjamindiedering BDX Media: https://bdxmedia.com/en/