[Everyday Money #6] "Deliver WOW": the economics of organic growth.

Today for "Everyday Money #6" : -- A few episodes ago, we talked about the idea of a $0 CAC consumer finance product, and whether that was actually achievable. Today I want to come back to that question with a concrete example, because there is a company that has built its entire growth engine around exactly this principle: Revolut. Their internal slogan was famously displayed in neon signs across their offices: Deliver “wow”. On the surface, that sounds like a marketing line. But underneath it is a genuine economic strategy, and it explains a lot about how organic growth actually compounds. The idea is simple to state but hard to execute. [ Learn more in the episode ] -- The podcasts are authored, edited and produced by Raph Grieco ( ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠raphael-grieco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠olivecapital.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ).