California-made, French-inspired Sunwear | Christy Moody

Christy Moody is the founder of Soleil Sunwear, a California-made but French-inspired sunwear clothing and apparel brand. Wanting to protect her skin from harmful sun exposure, Christy set out to create a brand that was both stylish and comfortable while also being effective. From her initial prototypes on her living room floor to creating a hugely successful brand, Christy's journey has been one of grit and determination. Listen in as Christy shares insights on navigating sales, marketing, and the importance of word of mouth. As Christy says, " It doesn't matter how good your product is if people don't know about it." Timestamps: 01:21 About Christy 02:19 Inspiration for Soleil Sunwear 05:55 Challenges 08:20 Building the Brand 15:41 Strategies and Collaborations 20:06 Customer Feedback 24:41 Embracing Creativity and Taking the First Step 26:10 Balancing Business Growth and Financial Stability 27:44 The Power of Persistence 30:56 Community and Collaboration 33:47 Exciting Plans and Future Collaborations 39:20 Learning from Mistakes and Moving Forward Links: Soleil Sunwear: https://soleilsunwear.com/ Christy Moody: https://www.instagram.com/christy_moody/