On Innovation, Intuition, and Intentionality | Susan Nichols

Susan Nichols is the founder of SWAND®, a 4-in-1 candle care tool. She is also the inventor of Yogitoes, a renowned yoga mat towel brand. With a focus on sustainability, Susan shares her experiences in building Yogitoes and SWAND. Listen in as she talks about the challenges of entrepreneurship, from securing patents, navigating manufacturing hurdles, and building a strong brand with a strong sense of identity. Timestamps: 01:21 Yogitoes to SWAND® 02:22 Starting Yogitoes 04:09 Patenting 25:18 Inspiration Behind SWAND® 31:50 Candle Care Tips and Tricks 32:54 The Philosophy 34:25 The Journey of an Entrepreneur 39:00 Intuition 40:39 AI and Its Impact 42:44 Tradition and Technology 48:11 The Future Links: Swand: https://swand.com/ Susan's LinkedIn: https://www.linkedin.com/in/susan-nichols-b49841312/